Meet Our Team

We are Test Innovators, a team of educators and technologists dedicated to helping students succeed on standardized tests. We believe that standardized test-taking is a skill you can learn, which will open doors to new opportunities throughout your life. Our decades of experience with test writing and tutoring, combined with our dedication to finding the best technological solutions, provide students with an unparalleled test preparation experience. We believe that with the right tools, a personalized learning path, plenty of practice, and support throughout the process, every student can reach their fullest potential, and find the test preparation process fulfilling rather than stressful.


Our Team

Edan Shahar

Chief Executive Officer

Edan Shahar, co-founder and CEO of Test Innovators, has extensive experience in the realms of technology and education. He has founded several technology companies which turn data into actionable insights. In founding Test Innovators, Edan combines his love of education with a passion for using technology and data to create superior methods to improve student learning.

Dan Cantor

Chief Technology Officer

Dan Cantor, co-founder and lead developer of Test Innovators, has been building web platforms since his childhood. His love of technology is only matched by his love of mathematics. When he's not working to improve the Test Innovators' platform, you might find Dan at home solving advanced algebra questions. Dan has never scored below the 99th percentile on the math portion of a standardized test. He is thrilled to be leading Test Innovators' innovation into a bright future.

Brenna O'Neill

Director of Education

Brenna brings to Test Innovators an intimate knowledge of private schools, standardized tests, and the admissions process. Her experience in math, English, and test prep education helps to improve student learning and inform product development at Test Innovators. Brenna is excited to ensure every student’s success through building excellent educational content, resources, programs, and tools.

Ben Hoglund

Director of Sales and Business Development

Ben Hoglund comes to Test Innovators after several years building relationships with schools, while working at WhippleHill Communications and Blackbaud. Ben is passionate about helping schools solve their problems using the latest technology available. When he's not on the road visiting campuses, Ben spends time in the lakes and mountains of New Hampshire with his wife Avery and their four young children, Harper, Taft, Baird, and Henley.

Geoff Dennis

Senior Operations Manager

Geoff joined Test Innovators in 2014 and has managed the company’s operations ever since. A self-proclaimed standardized test aficionado, Geoff has years of experience in both the elementary education and online technology fields. He brings a passion for high-quality client experience, a knack for content creation, and a dedication to helping students reach their full potential.

Joanne Cheng

Chief Financial Officer

Joanne has over 17 years of finance experience in venture-backed technology companies. Prior to joining Test Innovators, Joanne held VP of Finance roles at Peoplefluent and Brightcove and Director of Finance role at Carbon Black. She has a bachelor of science degree from MIT in Management Science. Joanne lives outside of Boston with her husband and three children.

Erin Lynch

Education Program Manager

Erin holds two master’s degrees, and has worked with individuals ranging from kindergarteners to college students. Over the last several years, she has had the opportunity to teach test prep in a variety of settings, as well as working as a private tutor, college instructor, and teaching artist. She has a passion for working with children to build on their unique strengths, and is thrilled to use her range of skills and preparation to empower each individual student.

Harish Puvvada

Software Engineer

Harish holds a master’s degree in computer engineering from NYU. From a young age, he has had a passion for everything related to computers, learning about them from the inside out, from basic analog circuits to complex web development. His experience and knowledge of computing systems gives him unique insight as he helps Test Innovators develop groundbreaking educational tools.

Jordyn Vandeleur

Operations Associate

Jordyn comes to Test Innovators with a strong background in education and impressive scholastic achievements of her own. Most recently, she served as an Americorps member in Minnesota, teaching adult education courses on computer literacy, working primarily with recent immigrants and refugees. Jordyn brings to Test Innovators a strong analytical mindset, enthusiasm for education, and passion for expanding global awareness through education.

Kim Merrow

Sales Manager

Kim is fueled by a passion for education and working with students. A former 4th and 5th grade English Language Arts and Reading Intervention teacher, she worked with hundreds of independent schools while at Blackbaud and comes to Test Innovators after three years at Holderness School in Plymouth, NH. A New Englander by heritage, Kim moved to northern New England in 2015 after living in the South for her entire life, drawn north by her love for the mountains and her enjoyment of the outdoors.

Kimi Rosadini

Operations Associate

Kimi graduated from Santa Clara University with a bachelor's degree in anthropology, with additional coursework in foreign languages and international business. She has merged these passions with her interest in education during her career, working at startups and in early childhood education, both in the United States and the Czech Republic. At Test Innovators, she hopes to create amazing learning opportunities for schools and families from all backgrounds, and bring access to as many deserving students as possible.

Marina Flider

Academic Specialist

Marina has a decade of experience teaching, tutoring, and mentoring students in a variety of academic settings and subjects. She earned her Ph.D. in comparative literature at the University of Texas at Austin, where she discovered education to be her passion. Since then, she has taught college classes, developed and piloted middle school humanities curricula, and tutored test prep. Marina loves honing students’ unique talents and equipping them with tailored skills that will allow them to succeed.

Allison Ko

Academic Specialist

Allison graduated from UC Berkeley with a bachelor's degree in psychology. She is currently a master's of science candidate at the University of Washington, where she is studying speech-language pathology. Allison has been an ISEE and SSAT tutor for four years, during which she taught students in individual and group settings. Her students have ranged from elementary to high school students, with a broad range of talents and skills, including students that are gifted as well as those with special needs.

Matthew Farrell

Academic Specialist

Matthew is a seasoned ISEE and SSAT tutor with training in a variety of subjects. He has a passion for working with children to build on their unique strengths, and is thrilled to use his range of skills to empower each individual student. Employing a patient and empathetic approach, he is always eager to work with new students and loves watching as they reach new heights. Matthew is a graduate of University of Notre Dame, and his other passions include writing, making music, and exploring the outdoors.

Erin McCoy

Academic Specialist

Erin L. McCoy holds an MFA in Poetry and an MA in Hispanic Studies from the University of Washington. She has won nearly two dozen awards in photojournalism, and she is the recipient of a Fulbright Fellowship, among other awards. Erin is an experienced ISEE and SSAT tutor, who has worked with students of all ages in countries across the world. Erin has been a test prep tutor for over ten years, and enjoys applying her expertise to the needs and goals of her individual students.

Zach Moody

Academic Specialist

Zach realized that teaching would be his calling while working as a tutor and teaching assistant in the biology and chemistry departments at Swarthmore College. Always keen to explore, he spent 6 years teaching in classrooms across Vietnam and Korea. Zach tailors lessons to each student's specific needs, leveraging technology to teach test-specific skills and imbue each and every student with greater confidence.

Nora Martin

Co-Founder & Advisor

Nora Martin is a co-founder of Test Innovators and an experienced standardized test prep instructor and tutor for the ISEE, SSAT, SHSAT, PSAT, SAT, and ACT. She graduated magna cum laude from Tufts University, and, since 2007, has specialized in creating test preparation materials for school entrance exams. She currently offers test preparation coaching in the Seattle area.

Matt Wright

Advisor

Matt works as a Senior Data & Applied Scientist at Microsoft, focusing on Artificial Intelligence and Machine Learning. Matt served as an Arabic linguist and human intelligence collector in the US Army for 12 years, including a twelve-month combat deployment to Afghanistan. He holds a BA in Near Eastern Languages & Civilization and post-graduate certificates in Business Intelligence and SQL Server Development from the University of Washington.